To most people, what you do is boring.

To most people, what you do is boring.

Unless you’re an astronaut or Olympian, what you do is much less interesting than why and how you do it.

According to Simon Sinek, the author of Start With Why, “The combination of your WHY and HOWs is as exclusive of yours as your fingerprint.”

Let’s say you’re a real estate agent who specializes in working with first-time home buyers. You’re at a networking event telling someone what you do:

• Your What: I’m a real estate agent who works with first-time home buyers.

Now, let’s say you instead tell someone your why.

• Your Why: I’m a real estate agent who helps first-time home buyers get the keys to the next chapter of their lives. 

Which statement are you more likely to remember?

While what you do may be boring, why you do it never is. 

At Value Logic Solutions, we can help you find your why and turn conversations into conversions. Are you ready to define your why?

Q. For fun, what is the most boring way to define what you do?