Do you know your Why?

Most business leaders know What they do, and many can answer How they do it. However, only a few can articulate Why they do what they do. 

Your Why is what truly sets you apart from your competitors. 

One of the most viewed TED Talks of all time is Simon Sinek’s The Golden Circle 

The Golden Circle has 3 layers:

• What: The outer layer simply explains what your company does. What products do you sell or what services do you provide?

• How: The middle layer identifies how your products or services are special. What sets that apart from your competition?

• Why: The inner layer defines the purpose of your organization. It’s your cause or belief. It’s not about making money. It’s why your company’s motivated and the reason why it exists.

Value Logic Solutions can help you identify your Why, and help keep it at the forefront of every decision you make. 

Are you ready to lead with Why?

Q. Leaders, what is your Why? And if you’re not sure, what do you think it could be?